Cornelia Klem, Sibylle Klem's 30 Minuten fur effektives Suchmaschinenmarketing PDF

By Cornelia Klem, Sibylle Klem

ISBN-10: 3897498170

ISBN-13: 9783897498174

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3) benötigt, die eine gute Auffindbarkeit für stark nachgefragte Ein-Wort-Begriffe und Zwei-Wort-Phrasen aufweisen. Kommunikationskanäle in Form von einzelnen Webseiten sprechen den Suchenden im Moment der Suche über eine Anzeige oder eine Empfehlung der Suchmaschine an. Je länger eine Suchphrase ist, desto geringer ist die Wahrscheinlichkeit, dass ein anderer Suchender mit genau gleichem Wortlaut sucht. Das heißt, die Anzahl der Suchanfragen kann sich bei 4 Wörtern auf bis zu 24 Kombinationen verteilen, bei 5 Wörtern auf max.

Suchmaschinenmarketing ein Zwei-Wort-Anteil von idealerweise 15-30 Prozent für die kombinierten Ein-Wort-Begriffe erreicht werden. Der „Long-Tail“- Bereich ist mit 34,98 Prozent vergleichsweise klein. Informationsphase: Zwei-Wort-Suche In der Informationsphase möchte sich der Besucher der Webseite einen Überblick über die unterschiedlichen Angebote verschaffen, die seinem Bedürfnis am nächsten kommen. Bei Autos steht möglicherweise die Marke und bei der Immobilie der Ort im Zentrum der Informationssuche.

Der darzustellende Informationsgehalt wird als Content (Inhalt) bezeichnet. Der Benutzer kann mit dem CMS die Inhalte der eigenen Webseite ohne Programmierkenntnisse pflegen. Die meisten CMS-Anwendungen generieren allerdings kein optimales Ausgabeformat für Suchmaschinen. Hierzu muss man wissen, dass Content Management Systeme den Inhalt (Content) immer aus einer Datenbank auslesen und diesen in ein optimales Anzeigeformat für den Browser, aber meist nicht für die Suchmaschine umwandeln. Sehr häufig „verschlüsseln“ Content Management Systeme sowohl Content als auch Links der Benutzerführung in JavaScript, AJAX oder anderen Programmiersprachen.

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30 Minuten fur effektives Suchmaschinenmarketing by Cornelia Klem, Sibylle Klem

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